American Airlines Appoints New Marketing VP
Monday, 12 March 2018 15:58
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From Business Travel News:

American Airlines has hired former PepsiCo executive Janelle Anderson. As VP of global marketing, she will lead "development and implementation of brand and marketing strategies across the entire travel journey" and report to SVP of marketing, loyalty and sales Kurt Stache. Anderson worked with PepsiCo for 15 years, including as head of the crossdivisional marketing team for Frito-Lay, Pepsi Beverages and Quaker. Former American Airlines global marketing VP Fern Fernandez resigned in May.