As Competition Spikes, Virgin Atlantic Carves Out New Economy Fares
Thursday, 08 March 2018 18:30
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Virgin Atlantic has responded to increased competition from low-cost carriers Norwegian and WestJet on its transatlantic routes. This spring, the carrier will introduce three economy class options: delight, classic and light. The categories add to the carrier's premium economy offering, which Virgin Atlantic will call simply premium.

Classic and light will maintain current seat pitch at 31 inches, while delight will offer a 34-inch seat pitch. Virgin Atlantic's premium has a seat pitch of 38 inches. Delight and classic will offer one piece of free checked luggage and will maintain free seat selection. Light will enforce assigned seating and will charge separately for a checked bag at a hefty 45 British pounds, which will make classic the better choice for passengers who need to check a bag. Passengers choosing the economy light option will have assigned seating.

Each economy seat will now have a USB charger. Virgin Atlantic will continue to provide all economy classes with meals, snacks, drinks, inflight entertainment, blankets, pillows and headphones and to allow carry-ons. Priority check-in and boarding will be available only through premium.

Read more in Business Travel News.